Choose the stores you want your brand in — and get onto shelves in as little as a week.

Independent Hunter helps food, drink, and wellness brands get into independent retail across New York, California, and London — with control over which stores they target.

Brands choose the stores. Stores review and approve each request.

From sign-up to in-store in under a week.

How Independent Hunter works

1. Choose your stores
Browse retailers across New York, California, and London and select the stores you want to target.

2. Stores review your brand
Each store reviews your request and decides whether they are willing to give the product shelf space, whether they have shelf space available, and whether they believe it is a good fit for their customers.

3. Products reach stores
Approved stores receive your product and prepare it for placement in-store.

4. Independent Hunter confirms placement
Once your product is on shelf, Independent Hunter uploads a photo as confirmation and keeps track of activity across participating stores.

5. Stores test demand
Stores are given time to sell through the product and provide feedback on customer response and sales performance.

6. Receive orders
Successful products can lead to ongoing orders from participating stores, helping build long-term retail relationships.

7. Grow at your pace
Many brands begin with 25–50 stores, using real retailer feedback and reorder data to guide future expansion.

For brands

Choose your stores
Pick the stores you want to target for an in-store trial.

Get approved
Stores review your brand and approve the request.

Go live in-store
Once approved, you send your product to the store, where it goes onto shelves for an in-store trial.

Track & grow
Monitor placements, feedback, and reorders — then scale from there.

For retailers

Discover new brands
Access emerging food, drink, and wellness brands looking to get into stores like yours.

Find brands you’re already set up to work with
Some brands on our platform are already available through distributors like UNFI and KeHE (US) or CLF and Suma (UK) — but aren’t yet in stores like yours.

Go beyond what big chains offer
Stores using distributors often have access to the same products as large retailers — we help you discover emerging brands beyond those catalogs.

Stay in control
Review every request and approve only the brands that fit your store.

No obligation
No pressure to take on any product — you decide what fits your store.

Manage everything in one place
Review requests, approve brands, and place orders — all in one dashboard.

Why Independent Hunter

Not another marketplace
Most platforms rely on brands being discovered — placing your product alongside hundreds of others and hoping the right stores find you.

You choose the stores
Select exactly which stores you want your product in. Stores review and approve each request.

Pay only when your product is on shelf
There’s nothing to pay upfront. You only pay per store once your product is confirmed in-store with a photo.

Low-risk way to get into stores
Stores trial your product in real retail environments — creating opportunities for ongoing orders and long-term growth.

No minimum commitment
Start with 1 store or 100 — scale at your own pace.