Connect your brand with hundreds of independent retail stores across New York, London, and soon, California!
See your product on the shelves of your chosen stores in less than a week!
Receive a notification when stores you have approved confirm to make room on the shelf for your brand and it’s time to send them your product.
From sign-up to shelf in under a week—just pick your stores and let the magic happen
For BRANDS
- Pick Your Dream Stores
Once you're set up, log in and select the stores you’d love your products to be in—across NYC, London, and soon, California.
- We Make the Intro
Stores already on our platform get notified about your brand. For the rest, our team personally reaches out and gets them excited to make room for you.
- Get the Green Light
When a store confirms shelf space, you’ll get an email notification so you can ship your products right away.
-Track Everything
See your new stockists on a live map, read real store feedback, view shelf photos, monitor reorder rates, and more—all from your dashboard.
100% of stores have uploaded an image of your product on the shelf
81% stores have given feedback
48 % re-order rate
RE-ORDER - Azure Gourmet - Greenpoint
RE-ORDER - Lincoln Market - Greenpoint
RE-ORDER - Domino Gourmet Marketplace - Williamsburg
New York Brands
Wava Water
48% reorder rate
SEA TALES
50% reorder rate
BEEFY's Own LIVE
36% reorder rate
London brands
Living Things
53% reorder rate
Momo Kombucha -
51% re-order rate
Human Nature -
42% re-order rate
For Retailers
- Once you're part of our network, brands will have the opportunity to request placement in your store.
- There’s absolutely no obligation — we never pressure stores to carry any brand. You’re free to explore all options or choose only the products that perfectly align with your store’s vibe.
- Easily approve or decline brand requests by logging into your account on our platform or by working directly with our team.
why us?
- No Commitment
There’s nothing to pay to get started—no setup fees, no minimum commitments. Whether you launch in 1 store or 100, you’re in complete control.
You’re in Control of Store Selection
- You choose exactly where your products go—nothing ships until a store has agreed to put your product on their shelf.
- Avoid Costly Mistakes
Many brands jump straight into big distribution deals, only to find that launching into hundreds of stores too early can be a costly mistake. We help you grow smarter.
- No One-Shot Pressure
Traditional distributors often give brands one chance to succeed. If it doesn’t sell quickly, that’s the end—resulting in wasted time and money. We offer a more flexible, pay-as-you-go approach.
- Real Retailer Feedback
We work closely with independent retailers who provide honest, valuable feedback. That insight is critical when launching in the key cities we focus on. Grow at Your Own Pace Some of our most successful brands started in just 10 or 20 stores and expanded based on strong re-order rates—not unrealistic expectations.
- Smarter Path to Distribution
We believe in starting small, learning what works, and growing strategically—before partnering with the right distributor at the right time.
- Coming Soon: Virtual Distributor
We're excited to announce that Independent Hunter will soon launch a Virtual Distributor service! This new offering will allow us to invoice retailers directly and pay suppliers on your behalf, simplifying transactions for everyone involved.
With this streamlined approach, we’ll be able to partner with more retailers—especially those who prefer managing fewer supplier relationships and invoices.
Stay tuned for more updates as we roll out this new feature!
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