Retail Placement, Reimagined

Choose Your Own Retailers

Choose the independent retailers you want to approach. Stores review every request, and you only pay once your product is confirmed on shelf.

Free to get started
​Enter your details and we’ll contact you to explain how Independent Hunter works, answer any questions, and help you decide if it’s right for your brand.

​No subscription. No obligation.
Get Started See how it works

Your Independent Hunter account

Log in or create an account

Manage store opportunities, product placements, delivery tracking and repeat orders from one place.

Brand & Retailer Login

Secure

Enter your email address. If you’re registered with Independent Hunter, we’ll send you a secure one-time login code.

Brand login uses email. Retailer login uses your store mobile number.

Choose Your Retailers 

Select the independent retailers you want to target instead of waiting to be discovered on a marketplace.

Pay Only When Your Product Reaches The Shelf 

Unlike traditional brokers, you don’t pay upfront. You only pay once your product has reached the shelf.

Grow through Repeat Orders

If your product performs well, retailers can continue placing regular paid orders.

How it works

Get Into Stores In 6 Simple Steps 

Follow the journey from choosing your retailers to generating repeat orders.

01

Select stores

Choose the stores you want your brand in

Browse independent retailers and select the stores you want to target.

Brands choose specific target stores instead of submitting to a generic marketplace.

02

Retailer review

Stores review every request

Each retailer reviews your product and decides whether they have shelf space available and whether it is a good fit for their customers.

Retailers can approve or decline based on fit and available shelf space.

03

Store approval

Store approves your product

Once a store accepts your product, you’ll send the agreed trial order (free fill) and upload tracking so Independent Hunter can monitor delivery.

Brands provide the agreed free fill only for stores that approve their product.

04

Shelf photo

Shelf placement confirmed

When the product arrives and is placed on shelf, Independent Hunter uploads a photo as confirmation.

Brands receive visual confirmation that product has been placed on shelf.

05

Re-orders

Stores start placing paid orders

Successful products often lead to ongoing orders from participating stores.

Participating stores can place paid re-orders for products that perform well.

06

Payment

Get paid on direct re-orders

For US brands selling direct, Independent Hunter handles invoicing and payment collection on paid re-orders. Once payment is received, we pay the brand in full less a 5% payment handling fee.

Payment records keep the re-order status clear for the brand.

Free to get started

Only pay for the stores you choose

There are no monthly subscriptions or broker retainers. Brands pay a one-time fee for each approved store placement and provide a free fill to approved retailers. Successful placements can lead to paid re-orders.

  1. Store Approved
  2. One-Time Store Fee
  3. Trial Product Sent
  4. Shelf Placement

For US brands selling direct

Payment collection handled for you

For paid re-orders, Independent Hunter invoices participating stores and collects payment on your behalf. Once payment has been received, we transfer the funds to you less a transparent 5% payment handling fee.

PAYMENT HANDLING FEE 5%

Applies only to paid re-orders where Independent Hunter collects payment on your behalf.

 

For independent retailers

Discover products that fit your shelves

Review requests from food, drink and wellness brands, decide what works for your customers, and place repeat orders from one simple dashboard.

Store Register Log in
Stay in controlApprove or decline every product request based on fit and available shelf space.
Discover new productsReview brands looking to stock independent retailers like yours.
Re-order with easePlace repeat orders and manage deliveries from your account.

FAQs

Frequently Asked Questions

Quick answers to how Independent Hunter works for emerging food and drink brands.

01What is Independent Hunter?

Independent Hunter is a retail access service for emerging food and drink brands. We help brands secure placement in independent retail stores across New York, London, and California by connecting them directly with stores that are a strong fit for their products.

02How is Independent Hunter different from a traditional distributor or broker?

Independent Hunter is not a traditional distributor or broker. Instead of commissions, exclusivity, or long-term contracts, brands choose the independent retail stores they want to work with and pay a one-time fee per store for placement. This gives brands full visibility and control over where their products are stocked.

03How does the store selection process work?

Brands access a curated list of independent retail stores and hand-pick the specific stores they want to be placed in. Each store profile includes location, category focus, and key details to help brands determine whether the store is a good fit for their food or drink product.

04What does the one-time per-store fee include?

The one-time per-store fee covers guaranteed shelf placement in the selected independent retail store. Independent Hunter does not receive payment until the brand is provided with photo confirmation of their product on the store's shelf. The fee includes direct placement and retailer feedback, not a product review. If Independent Hunter invoices the store on behalf of the brand, a 5% fee applies to orders in addition to the one-time per-store fee. Brands only pay the 5% on re-orders if the product sells, with no ongoing commissions beyond this.

05What types of brands and products are a good fit for Independent Hunter?

Independent Hunter works with retail-ready, emerging food and drink brands. This includes packaged food, beverages, and specialty products that have finalized packaging, established wholesale pricing, and the ability to fulfill orders from independent retailers.